Toes in the sand, rosé in hand. Stop and smell the rosé. Yes, way rosé. Rosé the day away. Slay then rosé. Rosé is bae. Rosé all day. These aren’t just catchphrases, they’re practically a lifestyle. A lifestyle that says we don’t need a reason to drink our favorite rosé and don’t worry- we agree. What started as a social media phenom of “Rosé all day” has infiltrated the fashion industry and given life to new brands. So stop wondering how rosé took the world by storm and start reading, we’ll let you know how it happened and how to successfully hop on board this trend.
Unofficial Social History of How Rosé Took The World By Storm
Millennials are often credited for making this drink a little more ‘mainstream’ but how have they made a drink that has been around for so long grow rapidly enough in sales that it has taken the world by storm?
Rosé has been around forever, but it’s the public opinion and quality available that’s changed. In the 1940s there were few rosé brands available and they were geared towards young generations of women. This came along with a stigma that they were cheap and poorly made. This meant that it seemed like rosé and the fine wine industry weren’t the most compatible.
Now fast forward a lot of years. Enter Drew Barrymore and Angelina Jolie. Not only did they give the drink a celebrity stamp of approval, but they have their own branded bottles and with a millennial crowd this was a hit. The drink changed from being a cheap wine that clashed with the idea of quality to a celebrity-endorsed Instagram sensation. The Instagram friendly hues allowed it to be branded as photogenic and less intimidating than a glass of red or white wine with the bonus of the ability to be served with any food.
It will be interesting: Top 5 Rosé Wines
Why Rose Is Great:
It can be canned. It can be bottled. It can be cheap. It can be expensive. It can be sweet. It can be dry. It can be salmon pink. It can be dark pink. It can sparkle. It can not sparkle. Basically, it’s so versatile that it can be anything you want it to be.
Showing Your Love For Rosé.
You can show some love for rosé in many ways. The most obvious is by drinking it. But if you want to hop on the social bandwagon (don’t worry- no shame) some fun ways to incorporate this trend into your life are by doing things like:
Using Fun Hashtags:
One of the reasons rosé is such a hit is because of it’s Instagram presence. We’ve mentioned those perfect hues allowing the best photos for your social media feeds. So while you’re snapping pics and thinking of captions be sure to add some fun hashtags like #brosé (for the ‘bros’ that love this drink) or #roséallday
Adding Fun Gear:
Rosé has infiltrated both summer fashion and decor. Some brands are capitalizing on this trend and making some really fun products that allow rosé lovers to incorporate it into their lives. The Rosé All-day website allows you to purchase fun clothes and accessories of socks, hats, phone cases, backpacks, and cards. As well as the home decor of mugs, towels, plates, journals, pillows, posters and ornaments.
